Our foremost priority is to uphold the interests related to the commercial production process and do so in a way that team synergy and the finished product are enhanced. DFI’s mission is to assure our Clients’ expectations are exceeded through superior creative enhancement and attention to the Client’s needs.

DFI provides a broad spectrum of in-depth advertising consulting services to assist Clients in their productions. DFI’s “Direct Focus” brand involves creative enhancement, budget and cost management, client relations, on site shoot management, creative execution, digital strategy and execution, marketing strategy implementation, talent negotiations, ad agency relations, production/technical research, and oversight of logistics on the Client’s behalf.

DFI’s strength in creative support is primarily related to the execution of production. DFI will supervise the entire process from pre-bidding through to final delivery. Services may also include management of the approval process on production related issues.